Who We Are

Science in Sport Group is a world-leader in performance nutrition.

We have two highly regarded brands; SiS which combines world-class knowledge and scientific formulations to provide optimal performance solutions for endurance athletes, supplying over 320 professional teams worldwide. Brand ambassadors include former track cyclist Sir Chris Hoy.

PhD Nutrition is a premium active-nutrition brand targeting the active lifestyle community; fuelled by science our products help maximise performance, whether this is building strength, getting leaner, or everyday wellness. PhD brand ambassadors include leading strength and endurance athlete Ross Edgley.

The two brands sell through the Company's phd.com and scienceinsport.com digital platforms, third-party online sites, including Amazon, and extensive retail distribution in the UK and internationally.

In 2022 the company opened a state of the art 160,000 square foot manufacturing and logistics facility in Blackburn, Lancashire. Providing a significant advantage in product costs and customer response time. And this allows Science in Sport to have the highest standards of quality.

Science in Sport is Performance Solutions partner to Ineos Grenadiers cycling team, Tottenham Hotspur, New York City and OGC Nice football clubs, in addition to being the Official Nutrition Partner to the Milwaukee Bucks, 2021 National Basketball Association Champions and in 2023, winner of the women’s marathon at the 2022 World Athletics Championships, Gotytom Gebreslase.

The Role

Science In Sport is looking for an experienced CRM Executive to support the SiS and PhD brands email marketing activity to help drive customer education and brand loyalty. This role is pivotal in delivering best in-class value adding content aligned to data driven audience segmentation to enhance the digital customer experience, converting these customers into long-term purchasers on our .COM websites.

The role will be responsible for ensuring consistent email delivery which is reflective of each brands unique position within the market, helping to improve consumer education and driving an increase in subscription customers. The role will allow you to put your mark on the business and help shape the direction of the CRM communication strategy.

• Job Type: Permanent
• Salary: £45,000 per annum
• Working Hours: 37.5 per week
• Location: London - Hatton Garden

Benefits

• Cycle to work scheme
• Hybrid working (minimum 3 days in the office)
• Product discount
• Birthday day off
• Pension scheme, employer contribution at 4%

The work - Your 4 most important responsibilities

• Plan & execute the email & SMS marketing calendar in line with the promotional & brand campaign calendar, following brand and editorial guidelines selecting the right message to send to the right audience at the right time.
• Manage and maintain the CRM database, ensuring data accuracy and integrity to guarantee email communications are targeted and relevant.
• Support the business’s lead generation initiatives & manage compliant database imports.
• Plan and implement customer lifecycle and trigger programmes, including subscription customers, from scope through to reporting and analysis.

Accountability – what you are responsible for delivering

• Develop, manage, and execute the email marketing strategy.
• Day to day ownership of the email briefing process: defining the campaign objective, key messaging, copywriting, and briefing in-house designers.
• Work closely with the Marketing Executive and Brand teams to write, plan and align communications in accordance with the brand calendar.
• Contribute to brand and BAU campaign planning, sharing ideas and CRM relevant tactics to help support campaigns.
• Weekly and monthly campaign performance analysis & insights reporting.
• Conduct A/B testing to improve engagement rate, conversion rate and sales.
• Monitor customer interactions and feedback to refine and improve CRM initiatives.
• Email & SMS audience management and customer service support.
• Utilise data points, including segmenting audience profiles, to deliver dynamic, personalised, and targeted activity.
• Collaborate with the Senior CRM Manager to deliver the test & learn plan and ensure an always-on approach to channel optimisation.
• Support the Senior CRM Manager to deliver automated email triggers & journeys.
• Conduct in-depth analysis of campaign activity and tests to measure success and identify new opportunities to optimise email performance.
• Planning, strategy and implementation of customer lifecycle and trigger programmes, from scope through to reporting and analysis.
• Monitoring, health checks & necessary updates to all trigger & automation activity.
• Own the testing calendar and ensure a continuous, methodical process of test and learn.
• Develop the CRM roadmap & optimisation plan with the Senior CRM Manager to ensure constant improvements.
• Develop and execute strategies to increase consumer engagement and loyalty, especially among our Subscriber and Membership customers.
• Collaborate with cross-functional teams to enhance the membership experience.

Capability - the skills and behaviours required to do this job well

• Proven experience in CRM and email marketing, preferably within the sports nutrition or related industry.
• Proficiency in CRM tools and software with a particular preference in Adobe Campaign Standard (ACS).
• Proficiency in using web analytics tools such as GA4 and Adobe Analytics.
• Strong understanding of customer loyalty and retention strategies. Proven ability to tangibly improve customer engagement and generate increased revenue.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• The ability to work independently and as part of a team.

Performance – how you will know you are doing a great job

• Improved customer engagement measured through CTR increases (assuming like for like delivery rates).
• Improved conversion rates on BAU and automated journeys, measured through on-site Conversion Rate.
• Reduced unsubscribe rates to demonstrate improved quality of email targeting and content.
• Improvement in end-to-end email briefing and creation process.

Specific metrics will be set when in role and will be reviewed and built upon regularly. Alongside this, you will be supported with a personal performance plan that will enable you to continue improving your own performance and impact.

Attributes – experience and mindset that will enable you to do well in this role.

Experience

• Proven experience in managing CRM campaigns.
• Ability to manage the end-to-end process of campaign delivery including weekly and monthly reporting.
• Ability to manage the database to ensure full GDPR compliancy as well as maintaining data integrity and segmentation.

Mindset

• Strong interpersonal skills with both internal & external stakeholders.
• A passion for health and fitness with an understanding of the industry is preferable.
• Proven knowledge of trends within Email Marketing and Digital Marketing.
• Passionate, motivated and driven with an entrepreneurial spirit .

Science in Sport Group is an equal opportunity employer; we value diversity and strive to cultivate an inclusive workplace. We do not tolerate discrimination of any kind in regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, or any other characteristic protected by law. We fully support reasonable adjustments throughout our recruitment process, to provide an inclusive and welcoming recruitment experience.