GLOBAL MARKETING LEAD
Who We Are
Science In Sport Group is a world leader in sports and performance nutrition.
We have two highly regarded brands; SiS which combines world-class science and innovation to provide optimal performance nutritional solutions for professional athletes, sports and fitness enthusiasts and the active lifestyle community. This includes over 320 professional teams worldwide across a broad range of sports including Football, Rugby, Cycling, Athletics, Basketball, Netball and Swimming. Brand ambassadors include former track cyclist Sir Chris Hoy, an eleven-time world champion and six-time Olympic champion, and Eilish McColgan, who won gold in the 2022 Commonwealth Games 10,000 metres.
PhD Nutrition is a premium, active-nutrition brand for the active lifestyle community wanting intelligent nutrition to help them achieve their goals. With over 20 years of research and development, our products are designed to maximise performance in and out of the gym. It’s an exciting time for PhD Nutrition as 2025 will kick off an entirely new line up of brand ambassadors, from hybrid athletes to qualified sports nutritionists.
The two brands sell through the phd.com and scienceinsport.com digital platforms, third-party online marketplaces including Amazon, as well as extensive domestic and international retail distribution.
In 2022 the company opened a state of the art 160,000 square foot manufacturing and logistics facility in Blackburn, Lancashire. Providing a significant advantage in product costs and customer response time and most importantly, allowing Science In Sport to lead the way for quality standards.
Science In Sport is the nutrition partner to globally recognised elite teams, including Tottenham Hotspur, Saracens Rugby, British Triathlon, Aquatics GB, British Cycling, England Netball and Loughborough Sports. As well as being the Official Energy Gel Provider of RunThrough and the Official Nutrition Partner of Ultra X.
The Role
The International Marketing Lead oversees the planning, coordination and performance of marketing activity across the UK and international markets for SiS and PhD. The role turns global brand and commercial priorities into clear, integrated plans, ensuring regional teams have the briefs, assets, budgets and support required to deliver effectively.
The role connects the Global Marketing Calendar, global sports calendars, regional marketing calendars and campaign plans. It turns shared brand priorities into coordinated activity across markets, using reusable campaign frameworks that regional teams can adapt to local consumers, sporting moments and commercial opportunities.
The International Marketing Lead owns international planning and delivery oversight. Regional marketing leads, including the International Marketing Lead USA, own execution on the ground in their markets. The role provides direction, coordination and challenge, while drawing on regional expertise to make activity locally relevant.
Contract: Full time, Permanent
Salary: Up to £60,000 per annum
Working Hours: Monday to Friday, 37.5 hours per week
Location: Blackburn (this role will also require occasional travel)
Benefits
On-site gym
Cycle to work scheme
Product discount
Birthday day off
Pension - employer contribution at 4%
The work - Your 4 most important responsibilities
Own international marketing plans
Translate global marketing priorities and the RUN, CYCLE, HYBRID and TEAM sports calendars into integrated regional plans, aligned with Brand Leads and commercial teams.
Ensure every market plan has clear audiences, objectives, campaign priorities, channel activity, owners, timings, budgets and measurement criteria.
Maintain aligned regional (USA, EU, Japan, Australia) calendars market activity, connecting campaign periods with product launches, athlete announcements, science releases and sporting moments.
Agree priorities and delivery responsibilities with regional leads and provide central coordination where there is no dedicated local marketing resource.
Oversee integrated campaign delivery
Turn strategy into campaign and go-to-market plans, with time and resource investment proportionate to the opportunity.
Ensure each campaign plan defines the audience, proposition, paid, owned and earned activity, amplification, assets, owners, timings, budget and success measures.
Build campaign plans that can be replicated across regions and sporting moments; for example, adapt a Tokyo RUN campaign for Chicago with the USA lead.
Coordinate campaign and launch delivery with Marketing Operations, tracking milestones, readiness, resource dependencies and risks across markets.
Enable regional execution and localisation
Work with the International Marketing Lead USA and other regional teams to develop market plans and ensure local execution aligns with global objectives.
Provide reusable briefs, campaign toolkits, approved assets and delivery templates, identifying the shared core and elements requiring local adaptation.
Guide local adaptation of timing, language, athletes, events, channels and retail activity while retaining the campaign proposition, brand standards and approved claims.
Capture regional insight and campaign learnings, updating shared plans so successful approaches can be reused and improved across markets.
Coordinate content and marketing assets
Consolidate international content requirements and brief the Content Studio sufficiently early to support efficient production and market delivery.
Work with Partnerships and Science and Performance to ensure athletes, partnerships, events, science and products generate usable content for international campaigns.
Plan modular assets, adaptations, usage rights and translations so campaigns can travel across markets without unnecessary new production.
Track asset availability, localisation and utilisation, reducing duplication and identifying gaps in the international content pipeline.
Accountability – what you are responsible for delivering
Maintain aligned regional marketing plans and calendars, connected to the global marketing and sports calendars.
Ensure campaign briefs, delivery responsibilities, budgets and measurement criteria are agreed before execution.
Provide regional teams with the assets and support required to deliver approved activity on time.
Maintain visibility of delivery progress, risks, spend and results across markets.
Maintain a shared bank of reusable campaign plans, toolkits and assets, incorporating learning from regional delivery.
Ongoing reporting on campaign success and translate regional feedback and performance evidence into improvements to future plans.
Capability - the skills and behaviours required to do this job well
Experience leading integrated marketing plans and campaign delivery across multiple international markets.
Strong project management skills, with the ability to coordinate concurrent campaigns, budgets and dependencies.
Experience translating global brand direction into locally relevant activity across digital, retail, partnerships and events.
Commercial judgement and confidence using consumer insight and performance data to improve marketing investment.
Excellent stakeholder management, agency briefing and communication skills, including influencing teams across regions.
Understanding of content production, localisation, brand governance and marketing measurement.
Interest in sport, performance nutrition and the consumers served by SiS and PhD.
Performance – how you will know you are doing a great job
SiS and PhD have one connected marketing system, with global priorities flowing into sports calendars, regional calendars and executable campaign plans. Strong campaigns can be replicated and adapted across markets, enabling regional teams to deliver relevant activity faster and more efficiently. Shared learning improves brand consistency, campaign performance and commercial contribution.
Specific metrics will be set when in role and will be reviewed and built upon regularly. Alongside this, you will be supported with a personal performance plan that will enable you to continue improving your own performance and impact.
Attributes – experience and mindset that will enable you to do well in this role.
You’re a collaborative leader who brings teams together across functions, markets and time zones. You build strong relationships, communicate clearly and create shared accountability, confidently influencing colleagues, agencies and senior stakeholders.
You combine creative thinking with commercial judgement, understanding how marketing activity builds brands and drives sales. You can turn priorities into clear briefs and constructively challenge plans to strengthen their impact.
You’re highly organised, proactive and attentive to detail, able to manage competing priorities and anticipate delivery challenges. You look for opportunities to reuse successful campaigns and assets, balancing a consistent global brand with local relevance.
Science in Sport Group is an equal opportunity employer; we value diversity and strive to cultivate an inclusive workplace. We do not tolerate discrimination of any kind in regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, or any other characteristic protected by law. We fully support reasonable adjustments throughout our recruitment process, to provide an inclusive and welcoming recruitment experience.
- Department
- Brand & Marketing
- Location
- Blackburn
- Ways of Working
- On Site
About Science in Sport Group
Science in Sport Group is a leading performance nutrition business that develops, manufactures, and markets science-led nutrition products for professional athletes, sports and fitness enthusiasts and the gym lifestyle community.
We have two highly regarded brands:
PhD Nutrition, a premium active-nutrition brand targeting the gym lifestyle community, and
SiS, a leading performance nutrition brand among elite athletes and professional sports teams.